With the Samosa website we wanted to build / configure a newspaper website portal which was more like a newspaper than a standard blog. We wanted multiple articles from multiple authors with the ability to leave comments on all of them.
We wanted a clean and minimal look, uncluttered yet full of content.
Performance and page load time was important (as is always the case with UWD)
We feel that a fast loading site has a much better feel and is a more pleasant experience.